The emphasis should be on why we do a job. (W. Edwards Deming)

The aim of leadership should be to improve the performance of man and machine, to improve quality, to increase output, and simultaneously to bring pride of workmanship to people. (W. Edwards Deming)

Quotas are a fortress against improvement of quality and productivity. (W. Edwards Deming)

Quality is pride of workmanship. (W.Edwards Deming)

Quality control departments have taken the job of quality away from the people that can contribute most to quality—management, supervisors, managers of purchasing, and production workers. (W. Edwards Deming)

Putting out fires is not improvement of the process. (W.Edwards Deming)

Manage the cause, not the result. (W Edwards Deming)

It is not enough to do your best; you must know what to do, and then do your best. (W. Edwards Deming)

In God we trust; all others bring data. (W Edwards Deming)

If you do not know how to ask the right question, you discover nothing. (W. Edwards Deming)