The emphasis should be on why we do a job. (W. Edwards Deming)

The aim of leadership should be to improve the performance of man and machine, to improve quality, to increase output, and simultaneously to bring pride of workmanship to people. (W. Edwards Deming)

Quotas are a fortress against improvement of quality and productivity. (W. Edwards Deming)

Quality is pride of workmanship. (W.Edwards Deming)